Who we serve
Medical marketing for practices that book local patients
The Leading Practice is a healthcare marketing agency for practices that depend on local patients. Choose your specialty to see how we approach search, ads, your website and follow-up for a practice like yours.
Specialties
Eleven specialties, one measured system
Pick your kind of practice to see how we approach search, ads, your website and follow-up.
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Chiropractic
Back and neck pain searches, wellness plans and new-patient exams.
Marketing for chiropractic
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Dental
Cleanings, implants and emergency visits, found first on Maps.
Marketing for dental
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Med Spa
Treatment searches turned into consultations on your calendar.
Marketing for med spa
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Plastic Surgery
Consultation-led marketing for high-consideration decisions.
Marketing for plastic surgery
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Mental Health
Careful, privacy-aware outreach for therapy and counseling.
Marketing for mental health
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Physical Therapy
Referral and direct-access patients booked into open slots.
Marketing for physical therapy
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Optometry
Exam, contact lens and eyewear searches booked from Maps and search.
Marketing for optometry
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Orthodontics
Braces and clear aligner consultations booked for families and adults.
Marketing for orthodontics
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Dermatology
Medical and cosmetic skin visits found by patients who are ready to book.
Marketing for dermatology
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Functional Medicine
Consult-led care explained clearly, so the right patients book a first visit.
Marketing for functional medicine
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Urgent Care
Walk-in and same-day visits found fast when patients need care now.
Marketing for urgent care
Our approach
What stays the same across specialties
One practice per specialty per market
A dental client and a chiropractic client in the same city do not compete, so we can work with both. We do not take two practices in the same specialty and market.
Specialty-specific messaging
Each kind of practice is searched for differently, faces different advertising rules and books patients differently. The plan starts from that, not from a template.
HIPAA-compliant marketing systems
We sign a BAA.
The same measured system
Local search, ads, website, an AI front desk and follow-up run as one system, and every call and booking is tied to its source.
See the full list of services and the reason we limit practices per market.
FAQ
Questions about who we work with
Which kinds of practices do you work with?
Chiropractic, dental, med spa, plastic surgery, mental health and physical therapy practices, plus a few related specialties such as orthodontics, dermatology, optometry, functional medicine and urgent care.
Is medical marketing different from regular marketing?
Yes. Healthcare advertising has platform and professional rules, patient privacy matters at every step, and patients often choose in moments of need. Our process is built around those facts.
What if my specialty is not listed?
Book a strategy call. If your practice is local, patient-facing and booking appointments, we can usually tell quickly whether our system fits.
Do you promise results?
No. Results depend on your market, your team and your offer. We show our method and our numbers and we do not promise outcomes.
Not sure which page fits your practice?
Book a free 30-minute strategy call. We will look at how patients find you today and what a first 90 days would look like.